It´s no secret. One of the best ways to expand your business is moving towards new markets. And how do you accomplish this? How do you gain market share? One of the best ways, of course, is spend more money in advertising. But, not everyone has the advertising budget that big companies have. So, what can you do if you don´t have the funds for major-league advertising? Consider corporate website translation as the solution for you.
Recent marketing reports revealed very interesting statistics. Over 100 million people access the Internet in a language other than English. Moreover, over 50% of these users speak a native language other than English. So, if you want to reach new customers in new markets, it makes sense to approach them in their native language.
It is a good idea that you translate your entire site. Nevertheless, consider the option of partially translating your web page, such as product or service details, graphics, client portfolio, and other important facts. Think of how delighted your potential customers will be to access this information in their own language. You´ll definitely gain the competitive edge.
Experts acknowledge the value of corporate website translation. You may think most users are able to understand the information they read in English on the Web. But they may miss important details, misunderstand key issues, just because, since English is not their native tongue, misinterpret the subtle differences. This is even more important when dealing with industry-specific terms.
Your corporate website translation project will be assigned to a translator, or team of translators, who have experience and are qualified to work in your specific area of expertise. They will be able to clearly convey your marketing message to your foreign clients, ensuring a high quality translation. Editors will then carefully proofread and review the translation to detect any errors or inconsistencies. They will make sure they deliver a website that is suitably adapted to the new customers you wish to reach.
You can´t afford to ignore these important findings. Your business growth and expansion might depend on it. What you fail to do, might give your competitors the competitive edge, and they will take the lead while you lag behind. Corporate website translation is the strategy that goes hand in hand with global growth strategy. It will definitely help you capture a bigger piece of the market.
